I still smile when I recall Betty White’s tongue-in-cheek critiques of social media, and how she equated the global sharing of vacation photos as a form of punishment. It’s true that those of use who spend a many hours connected online to loved ones tend to share everything that amuses and interests. These days, I communicate more with cousins in a day than I did twenty years ago when I saw them once a year. The Internet is useful, and if you’re eager to share your vacation photos of the beach or that awesome nature hike you’ll find there are ways to do it without inspiring people to cease following your updates.
Even after a lot of recommendations by Microsoft for using Bing as the primary search engine, you may still want to consider Google. You are familiar with the interface and the add-ons that have a lot to offer. Additionally as soon as the new version of Windows was launched the app for Google too was made available immediately. The one touch access and the highly interactive UI are impressive.
So today we are going to address the mistakes the businesses I see make, and give you five key strategies that will ensure that you don’t fall into the same trap.
To be successful in your instagram marketing, you need to be actively engaging. Reply to comments left on your images, even if it’s a simple thank you. Ask questions and encourage a dialog with your followers.
Let your customers do the work for you.Because so many are using this free photo sharing tool, you can encourage them to show how they are using your products and services. For example, perhaps you are a coffee shop with a chic following. Host a contest for the best photos your patrons can produce with them enjoying a cup perhaps with your logo.
If you have some downtime and you don’t post for a while, then your followers might delete you in favor of following someone else. Your friends in real life won’t do this to you, but if you have followers who follow you because they have similar interests, then they might unfollow you.
And have fun with it. After all, to be in business is to enjoy being around people. Facebook, Twitter, Pinterest, Instagram, Tumblr and other sites are simply another outreach of communicating and growing in niche communities. Just like the slow cooker produces an ideal hot, flavorful meal after simmering for several hours, your online presence will begin to produce relationships once it boils for a season of time!