A well executed local SEO campaign can work wonders for any small business accountant, whether it’s an established practice or a start-up. Getting the foundations right makes it possible to build a strong local online presence and with that can come multiple listings high up in the search rankings. Here are some basic tips to help get that solid foundation built.
As you know, all assets except land wear out and eventually cease to exist. So we leave land in your Balance Sheet at its original cost, till you sell it. We do not depreciate land.
Creating a better flow in business consist of a few key components. This is the point when your accurate bookkeeping system kept by your accountant becomes very useful. The way the business uses its money in the bank is very important if you want to succeed.
Make a viral video and publish it on the internet. It shouldn’t be a high resolution video for internet purposes as many South Africans do not have the speed to cope with such videos. Film yourself on your home camcorder talking about who you are and what you do. Mention your services in your video. People are more likely to watch your video and listen to you then.
If you know how to sing or play an instrument, brand yourself as “The Singing Accountant” (for example) and I guarantee you’ll attract all the cabarets, bands, karaoke bars and the like as clients. Once you have them as clients, the people that go there will likely need a professional to handle their numbers and advise them on their personal and business finances.
It is important that cash flow is always a priority. Research shows that the longer a debt remains unpaid then the likelihood of it ever getting paid is low. Accountants Soho are well disciplined in calling in invoices. It is one of the functions of a good accountant. Late payments can erode profits and stall the business. To make up for late payments, means that the business has to make more sales. A good accountant should always have his eye on end of month invoicing. Cash flow is the life blood of all good business; make sure that you a process in place to collect your cash, it is a continuous process, your accountant will be aware that debtors also run the risk of change. If you cannot keep your eye on the cash flow, make sure you have an accountant that can.
The better you understand your product or service from your customer’s point of view, the more you will sale. You can achieve this by knowing your customers. I write a list of words that describes my best customers, their likes and dislikes and the product or service they often purchase. This will give you an idea of what sales and what doesn’t. It will also give you an idea to innovate or improve old products or services.
There is a mantra that dictates that you should strive to “be where you’re at.” Keep this saying in mind as you embark on your own endeavors and start your own business.