For small to mid-size companies having an SEO marketing plan in place is a necessity but often is overlooked. Many businesses believe that once they have a nice, new, beautifully-designed website up and running that they are done. Without an SEO plan none of your prospects will be able to find your website – no matter how nice it looks.
Cost. You can get a rough idea of what SEO services cost by checking out other sites that have packages to offer. If the company that you are dealing with seems to be extremely cheap, the chances are their services will be low quality as well. Opt for those companies that aren’t too cheap but also aren’t too expensive.
Referrals. Shop around and do your homework. Ask for referrals from their existing or past clients. The Best SEO professionals out there are going to have an arsenal of quality referrals they can provide. What’s more, you’ll need to actually check them out and speak to the person or organization that hired them.
Some SEO companies may promise to get content from your site to the front page of social media sites like Reddit and Digg. They may tell you that they have a bunch of people working for them who will vote for your article in order for it to get to the front page. Not only do these unethical practices risk getting you banned (because it’s obvious when content doesn’t really belong on the front page), you won’t get much link love anyway unless your content is incredibly interesting and informative. But in that case, you shouldn’t have to pay someone to get it on the front page for you anyway!
Results speak louder than words. Sometimes, SEO companies promise a lot. That is understandable because they want the clients to sign up with them. The problem is, can they deliver what they promise? One way to make sure that the Minneapolis can walk the talk is to ask them to show previous work that they have completed for clients. Let them show you what they have done and accomplished for previous clients. This assessment method works very well because after reviewing their past work, you will get a good idea of how competent the company is.
We worked with one client for several years. In the early phases of their campaign they selected some really poor keywords. We let them know this but they were insistent that we move forward. We were able to get most of their keywords ranked very well on the search engines, but as we suspected, sales did not increase. Every few weeks the client would call us asking if there was anything else that can be done to increase sales. We often made suggestions on how to improve their site along with recommending they change their optimized keywords. The site improvements they considered and often made. They keyword changes were considered but never approved. Eventually they left us.
Maybe it’s you. Maybe it’s them. Get the facts before you do anything. You definitely don’t want to be stuck with a firm that’s just sucking your money away and doing very little work for it. On the other hand, you don’t want to jump ship mid-way in what will turn out to be a substantially rewarding campaign just because things didn’t happen fast enough. Before you dump your SEO, make sure the problem isn’t you!